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Almost six in ten internet users (57%) have gone on to purchase an item after seeing
it in an online video, a figure that rises to seven in ten amongst males aged 15-34.

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What Is The Social Video Report? A must read for brands

The Social Video Report is a study into the consumption by UK consumers of online video. The report is based on quantitative research across all platforms and focuses in particular upon the online viewing of brand-related videos namely Product Reviews, TV Commercials and Branded Entertainment.

The Report details audience reach, incidence rates, content preferences, motivations and impacts by demographic and consumer segmentation. In particular, the Report investigates and quantifies behavioral impact of brand-related online video in the form of Engagement, Sharing and Purchasing.

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